Your business may not need social media

Social media has grown exponentially over the last decade to become a platform for businesses and individuals alike. We asked our Director, Jac Morton, how important he thinks social media is for a business to be successful.

” As controversial as the title is, and I’m sure there are thousands of agencies that will argue otherwise, I stand by it”

Before we go any further, in the interest of full disclosure, we do offer social media management to our clients, but only where it’s relevant and can make a difference to their business.

Here at Peardrop Creative we look at social in terms of what kind of return on effort you’re getting, rather than return on investment. This is because many smaller businesses look after their social media themselves. This means that while it isn’t costing any money, it does take time, which is a very important resource when you’re running your own business. You need to ask yourself if the results you’re getting are worth the time and effort you’re putting in to manage your social media, create posts and reply to messages? Does your business really need Facebook, Twitter, Instagram, Snapchat and Tik Tok?

The answer is quite simply that it depends on who your target audience is. Focusing on where your customer’s are spending their time, or where they are looking for the service/products you offer is one of the most important factors when it comes to deciding where to use your resources. For example, two of our clients that do really well on social media are a phone company that fixes smashed screens and a play gym. Social media works for them because their customers are on Facebook and Instagram and look for recommendations on these platforms. On the other hand a business like Peardrop Creative can’t target the right customers on Facebook or Instagram because our customers are searching Google for marketing, advertising and web development businesses. Therefore our time is better spent optimising our website and writing articles to boost our SEO.

“Lets be honest, who wants to follow a marketing agency on social media? I don’t, and I own one!”

The key to success is understanding your customers. Take us for example, we have two types of customers. The first is someone who doesn’t fully understand websites, SEO or advertising or how our services can best help them. This type of customer is looking for someone they can trust to give them good advice, charge fair prices and is willing to explain which services are best suited to them and why. The second type of customer knows what they need and that they don’t have the time or the skills to deliver it to the level required. These customers are looking for a business that can do what they require and is a good fit.

For both of the above types of customer SEO is what brings them to us, they search Google and have a look over our website and previous work we have done. When they do get in touch, determining which type of customer they are helps to lead that first conversation where both parties are checking the other is right for them.

“By understanding our customers and the approach they take when looking for a new agency, I know where to focus my team’s effort. I need Peardrop’s advertising to work hard and get results, and I’d bet you need yours to do the same”

Working with a small budget doesn’t mean you should expect small results, putting the effort where you’re likely to see the most results is a smart move and means whatever your budget, you can expect great things.

Peardrop Creative is a small agency, the problems you are facing are the same ones we face. Our main aim is to be open and honest with our clients. If you don’t need one of the services we offer, whether this is social media management or something else, we won’t try and sell you it. If you want a service that we don’t think would be much help to your business we will be realistic about the results you can expect.

If you have any questions about social media or just want some advice regarding your advertising or marketing strategy, feel free to contact us.